🇸🇳Dakar, Senegal

Equipment Distribution

Heavy equipment, agricultural machinery, and industrial supply distributors serving West Africa.

8 active clients96 posts this month124k total reach

Client Portfolio

Tekki Équipements

Heavy Machinery · Dakar

LinkedIn

AI Strategy

Own the 'location africaine engins' keyword cluster

Publish bilingual FR/WO technical guides for excavator maintenance; run monthly live demos on LinkedIn targeting Senegalese construction PMEs.

Reach/mo18.4k
Eng. rate4.2%
Scheduled12 posts

High-intent B2B buyers are underserved in Wolof-language content.

Sahel AgriTech

Agricultural Equipment · Thiès

Facebook

AI Strategy

Farmer-first content for groundnut season

Educational video series on tractor attachment selection targeting cooperative leaders in Thiès and Kaolack.

Reach/mo9.8k
Eng. rate6.1%
Scheduled8 posts

Cooperative purchasing decisions are made by committees — address the group, not individuals.

SONACOS Supply

Industrial Parts · Dakar

Instagram

AI Strategy

Spare-parts authority for francophone Africa

Build a parts-finder tool promoted through Instagram Reels showing real field repair videos.

Reach/mo22.1k
Eng. rate3.8%
Scheduled16 posts

Emergency spare-part queries spike +220 % in June — align ad budget with harvest season.

DakarCold Logistics

Refrigeration Equipment · Dakar

LinkedIn

AI Strategy

Cold chain education = trust = sales

Monthly compliance webinars for food exporters; LinkedIn Pulse articles on HACCP requirements in ECOWAS markets.

Reach/mo7.3k
Eng. rate5.4%
Scheduled10 posts

Competitors have no educational content — first-mover SEO advantage available.

Teranga Solar Systems

Solar Energy Equipment · Saint-Louis

Instagram

AI Strategy

Off-grid installer network content strategy

Partner-exclusive WhatsApp newsletter with monthly product drop + case study; Instagram showcase of completed rural installations.

Reach/mo14.6k
Eng. rate7.2%
Scheduled9 posts

Rural-off-grid installations are high-ticket and referral-driven — amplify success stories.

BTP Matériaux Sénégal

Construction Materials · Dakar

LinkedIn

AI Strategy

Target architecture students + junior engineers

Free downloadable project cost estimator PDF gated behind LinkedIn lead form; bi-weekly technical Q&A posts.

Reach/mo31.2k
Eng. rate2.9%
Scheduled20 posts

Lead-gen cost per qualified B2B contact is 4× cheaper via organic LinkedIn vs. paid search.

CNAAS Insurance Brokers

Equipment Insurance · Dakar

Facebook

AI Strategy

Claim-story content reduces churn

Monthly client success stories showing real claims resolved; Facebook campaigns targeting SME owners with machinery fleets.

Reach/mo11.9k
Eng. rate3.5%
Scheduled7 posts

Trust signals (claim resolution speed, client testimonials) outperform price messaging in this sector.

Diambars Tech Training

Vocational Training · Saly

YouTube

AI Strategy

Certification = career change = high-intent audience

YouTube tutorial series on heavy-equipment operation with CTA to enrollment; LinkedIn alumni network activation.

Reach/mo8.7k
Eng. rate8.9%
Scheduled14 posts

Video tutorials get 3× the organic reach of text posts for vocational training searches.

AI SEO Audit — Sample Report

Sample SEO Audit

tekkiequip.sn

42

SEO Score

Key findings from the AI audit:

  1. 1No structured data markup — Google cannot extract product specs for rich results.
  2. 213 pages with duplicate H1 tags across the equipment catalogue.
  3. 3Average page load 6.8 s on mobile — well above the 3 s threshold.
  4. 4Zero backlinks from West African industry directories.
  5. 5Spanish/French content missing — 34 % of target queries are in French.

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