Equipment Distribution
Heavy equipment, agricultural machinery, and industrial supply distributors serving West Africa.
Client Portfolio
Tekki Équipements
Heavy Machinery · Dakar
AI Strategy
Own the 'location africaine engins' keyword cluster
Publish bilingual FR/WO technical guides for excavator maintenance; run monthly live demos on LinkedIn targeting Senegalese construction PMEs.
High-intent B2B buyers are underserved in Wolof-language content.
Sahel AgriTech
Agricultural Equipment · Thiès
AI Strategy
Farmer-first content for groundnut season
Educational video series on tractor attachment selection targeting cooperative leaders in Thiès and Kaolack.
Cooperative purchasing decisions are made by committees — address the group, not individuals.
SONACOS Supply
Industrial Parts · Dakar
AI Strategy
Spare-parts authority for francophone Africa
Build a parts-finder tool promoted through Instagram Reels showing real field repair videos.
Emergency spare-part queries spike +220 % in June — align ad budget with harvest season.
DakarCold Logistics
Refrigeration Equipment · Dakar
AI Strategy
Cold chain education = trust = sales
Monthly compliance webinars for food exporters; LinkedIn Pulse articles on HACCP requirements in ECOWAS markets.
Competitors have no educational content — first-mover SEO advantage available.
Teranga Solar Systems
Solar Energy Equipment · Saint-Louis
AI Strategy
Off-grid installer network content strategy
Partner-exclusive WhatsApp newsletter with monthly product drop + case study; Instagram showcase of completed rural installations.
Rural-off-grid installations are high-ticket and referral-driven — amplify success stories.
BTP Matériaux Sénégal
Construction Materials · Dakar
AI Strategy
Target architecture students + junior engineers
Free downloadable project cost estimator PDF gated behind LinkedIn lead form; bi-weekly technical Q&A posts.
Lead-gen cost per qualified B2B contact is 4× cheaper via organic LinkedIn vs. paid search.
CNAAS Insurance Brokers
Equipment Insurance · Dakar
AI Strategy
Claim-story content reduces churn
Monthly client success stories showing real claims resolved; Facebook campaigns targeting SME owners with machinery fleets.
Trust signals (claim resolution speed, client testimonials) outperform price messaging in this sector.
Diambars Tech Training
Vocational Training · Saly
AI Strategy
Certification = career change = high-intent audience
YouTube tutorial series on heavy-equipment operation with CTA to enrollment; LinkedIn alumni network activation.
Video tutorials get 3× the organic reach of text posts for vocational training searches.
AI SEO Audit — Sample Report
Sample SEO Audit
tekkiequip.sn
SEO Score
Key findings from the AI audit:
- 1No structured data markup — Google cannot extract product specs for rich results.
- 213 pages with duplicate H1 tags across the equipment catalogue.
- 3Average page load 6.8 s on mobile — well above the 3 s threshold.
- 4Zero backlinks from West African industry directories.
- 5Spanish/French content missing — 34 % of target queries are in French.
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